How Digital Has Changed Marketing

12 Mar: How the Rise of Digital Has Changed Marketing, Forever.

The Digital Revolution is Upon Us. With the widespread proliferation of the internet and digital mediums, the marketing spectrum is in a state of evolution. Advertising, once dominated by the kings of push marketing – television, media, newspapers now face a new nemesis: the rising popularity of digital channels. Consumers have found new platforms to be active on; platforms that introduce unprecedented interactions which redefine consumer behaviour as we know it.